SEO which stands for “Search Engine Optimization” is not only important for capturing new traffic from search engines, but it’s also important for existing users to be able to use search engines to easily find content that they already know about.
When we design and build a new site, we do it with SEO in mind. There are some main SEO elements that are critical to a site’s ability to be represented appropriately in search engines, so we typically map all of that out so that page titles and meta descriptions are very intentional, and in some cases very strategic in order to capitalize on certain keywords.
If it’s an existing project, we can do a comprehensive SEO audit which results in a list of issues, alongside recommendations on how to change things.
We do a lot of data and content migrations, and oftentimes the source website has tens of thousands of URLs. It’s very important in terms of SEO, that when the new site is launched that most or all of the old URLs redirect appropriately, and don’t result in 404 pages. It’s also recommended in terms of usability to make sure that any changed URLs have redirects, to cater to users who have bookmarks saved, as well as for content posted on social media sites like Facebook and Pinterest.